Lacoste – Call of the City
Lacoste's Explorateur collection answers the 'Call of the City,' channelling the spirit of urban discovery. Built on René Lacoste's heritage of innovation, the collection translates classic design into gear for the modern explorer. Through a Parisian lens, the seasonal campaign showcases how Lacoste's DNA seamlessly integrates with the dynamic lifestyle of contemporary city dwellers.
Role:
Creative Direction / Art Direction
Team:
Creative Director: Jon Herbert
Art Direction: Chris Light / Phil Arthur / Kim Walter
Photographers: Ivan Ward Rafik / Agnes Lloyd-Platt
Fashion Editor/Stylist: Charlotte Briere & Justine Bossavy
Videographer: Luke Scully
Producer: Jane Everett (Prana Productions)
Production: Prana Production / EyeSee Production
Agency:
Pentland Creative
Client:
Lacoste Chaussures
