Nyord – The joy of surf
I launched Nyord, the fresh face of cold water surfing, with a complete brand identity and wetsuit debut. From concepting the #thejoyofsurf campaign to directing lifestyle photography, designing a new website, and crafting garment graphics & labelling, I built a cohesive brand experience. This included a robust social media strategy and a winter wetsuit tester program, launching Nyord with a genuine connection to its audience.
Role:
Creative Direction & Art Direction
Team:
Creative Director: Jon Herbert
Photographer: James Bowden
Production & Casting: James Bowden
Client:
Nyord
Link:
www.nyordadventure.com
