Speedo – Real Swim Stories
Speedo Sculpture's "Real Swim Stories" campaign celebrates authentic women who enjoy swimming outdoors in various summer settings, including moonlit swims. The campaign features documentary-style photography that captures the joy of swimming, showcasing candid movements and natural portraits of these adventurous swimmers. This photography has been used to create a consumer magazine called "Love Swim," as well as a comprehensive retail display and seasonal window concepts for Speedo stores worldwide.
Role:
Creative Direction & Art Direction
Team:
Creative Director: Jon Herbert
Senior Art Director: Ruby Thompson
Photographer: Maxyme G. Delisle
Production: Pei Ling Lo
Stylist: Francesca Turner
Hair & Make Up: Adele Sanderson
Agency:
Pentland Creative
Client:
Speedo International / Sculpture
